Today I saw another post about how as a photographer, you are hiring a person for their talent and skill, which is why many photographers use their name for their business…”John Smith Photography”. Photography is a very personal thing, and when you hire a professional photographer you are hiring a person with a unique style, talent, and skill.

I considered doing the same…Laura Zander Photography…but to me, it was just a name. My last name is from my husband, but its not really “his” either…its actually his half-brothers dad’s name, and my husband has a different father..so it is kind of awkward and even a little confusing. Even though it is my legal name, I just wanted something with a little more personal meaning to me. I created a list of words..moments, capture, little, love, weddings, and so forth…but everything seemed taken, or overused, and I certainly didn’t want to confine myself to a specific genre of photography. Even though I want someone to hire me as a person for my creativity and style, I also want them to know that I am a business and a professional.

I had wracked my brain for weeks…and then I was shopping online… add to cart… add to cart… add to .. wait a sec… ADD TO HEART! In this internet-based society we shop online for just about everything, a quick click “Add to Cart” and its on the way to our door – so I thought for the moments of life, just a click of the camera and that memory is added to your heart. I was in love with the name, because it just had so much and so many meanings for me and to this day I still find new meanings in the name.